Commodity Culture was a two-month Root Division exhibition series featuring three distinct shows exploring consumerism and cultural expression in the San Francisco Bay Area. Bizarre Bazaar, a two month group exhibition in the rear gallery, was in conversation with a rotating two-person and solo show in the front gallery, Cut from the Same Cloth and Recast. The challenge was to create a unique identity for each exhibition and incorporate artwork images, but make them feel part of a cohesive trio while treating each as hierarchically equal as possible. In keeping with the series concept of commerce and fetish commodity, the identity was inspired by high-end perfume labels/packaging and the use of bright color overlays in advertisements. Along with creating the event identities, I was responsible for creating all of the promotional materials, including a 70 page, full color catalogue.
Project Credits: Oversight by Amy Cancelmo, Art Programs Director; catalogue designed in collaboration with Sarah Eun Kim; artwork images courtesy of the participating artists; and exhibition documentation by Mido Lee Productions. Bebas font used throughout and Lato font used for catalogue essays and captions.
Event Identity
An identity was designed for each exhibition by featuring artwork(s) in their respective shows, with a minimal typographic label and gradient overlay as a visual reference to their association in the Commodity Culture series.

Marketing Collateral
A suite of promotional materials included postcards, animated GIF ads, social media banners, and email newsletter campaigns.
Commodity Culture Exhibition Catalogue
A 70 page, soft-cover catalogue of this three-part exhibition series.
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