Commodity Culture was a two-month Root Division exhibition series featuring three distinct shows exploring consumerism and cultural expression in the San Francisco Bay Area. Bizarre Bazaar, a two month group exhibition in the rear gallery, was in conversation with a rotating two-person and solo show in the front gallery, Cut from the Same Cloth and Recast. The challenge was to create a unique identity for each exhibition and incorporate artwork images, but make them feel part of a cohesive trio while treating each as hierarchically equal as possible. In keeping with the series concept of commerce and fetish commodity, the identity was inspired by high-end perfume labels/packaging and the use of bright color overlays in advertisements. Along with creating the event identities, I was responsible for creating all of the promotional materials, including a 70 page, full color catalogue.
Project Credits: Artwork imagery courtesy of the participating artists; and exhibition documentation by Mido Lee Productions.
Event Identity
An identity was designed for each exhibition by featuring artwork(s) in their respective shows, with a minimal typographic label and gradient overlay as a visual reference to their association in the Commodity Culture series.
An identity was designed for each exhibition by featuring artwork(s) in their respective shows, with a minimal typographic label and gradient overlay as a visual reference to their association in the Commodity Culture series.
Marketing Collateral
A suite of promotional materials included postcards, animated GIF ads, social media banners, and email newsletter campaigns.
Commodity Culture Exhibition Catalogue
A 70 page, soft-cover catalogue of this three-part exhibition series.
A 70 page, soft-cover catalogue of this three-part exhibition series.
