The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, mobile, and video advertising campaigns. I was asked to create an infographic to illustrate the viewability stats for display and video advertisements. The design needed to align with the look and feel of their branding—which I'd describe as progressive, approachable, and energetic—but otherwise was free to express the data as visually as possible. I incorporated a variety of playful illustrations throughout to explain the data points.
Project Credits: Data provided by Moat Q3 2015 / VDM and Video Analytics Benchmarks; see The Trade Desk's Media Assets for more information about their branding style guide; Proxima Nova font used throughout.
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