Brooke Westfall is a Global Creative Director at The Trade Desk, where she leads creative teams across NAMER, EMEA, and APAC. She drives brand strategy, creative concepting, and execution across integrated campaigns, experiential events, digital platforms, and visual identity systems—shaping how the world's largest independent demand-side platform shows up in the market.

Her work focuses on developing comprehensive visual brand systems that bring clarity and consistency to complex technology landscapes, building frameworks that scale across regions and touchpoints while maintaining creative quality. She's worked on everything from global rebrand initiatives to product visualization systems that make the intangible tangible.

Her career bridges fine art, design, and advertising technology, bringing a hands-on understanding of craft to strategic brand building. Born and raised in Maui, she received her BFA from the University of Hawaii at Manoa and her MFA in painting from the San Francisco Art Institute. She's now based in Brooklyn (a long way from Maui) and still figuring out winter.